Weekly notes on AI for marketing, from a practitioner who has to ship. One piece every Tuesday: what worked, what didn't, what others are getting right, and what I'd push back on. Built to be re-read in two years without cringing.

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• 12 · 08 · 2026
  I built a private AI operating system for my life and work

  Instead of asking one general-purpose assistant to do everything, I use a private system of specialised AI collaborators with clear roles, shared state, and deliberate boundaries.
  Field notes
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• 08 · 08 · 2026
  Your next AI hire is not a copilot. It is an operating layer.

  Marketing teams are moving from assistants that answer questions to agents that carry work across tools, schedules, and approvals. The advantage is not the model. It is the workflow design.
  Field notes
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• 08 · 08 · 2026
  AI marketing operating systems

  A living note on the architecture behind useful AI in marketing: specialist roles, shared context, bounded permissions, durable state, and human approval where judgement matters.
  Note
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• 09 · 06 · 2026
  Where AI actually moves margin for a B2B marketing team

  Three places it earns its keep. Three where it costs more than the time it saves. And one operator test before you commit a budget line.
  Opinion
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• 15 · 05 · 2026
  AI marketing audit

  A short structured diagnostic that returns a ranked map of which AI moves a marketing team should make first, given its current stack, audience, and goals.
  Note
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• 15 · 05 · 2026
  B2B technical positioning

  The practice of making a deeply technical product explicable to a non-technical buyer without losing what makes it technical.
  Note
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• 05 · 04 · 2026
  The slower brand: what happens when you stop shouting

  An essay on volume, attention, and what is left of a B2B brand when it stops trying to win every week.
  Essay
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• 22 · 03 · 2026
  A short defense of the homepage that says one thing

  Notes on homepages: the hero headline as promise, and why a second CTA usually means you have not picked your reader yet.
  Notes
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• 11 · 02 · 2026
  Positioning is a subtraction problem

  On positioning by subtraction: the exercise that strips adjectives until only the ones that are really yours remain.
  Strategy
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