Weekly notes on AI for marketing, from a practitioner who has to ship. One piece every Tuesday: what worked, what didn't, what others are getting right, and what I'd push back on. Built to be re-read in two years without cringing.

About this publication · RSS · Monthly digest · Now

• 15 · 05 · 2026
  AI marketing audit

  A short structured diagnostic that returns a ranked map of which AI moves a marketing team should make first, given its current stack, audience, and goals.
  Note
  →
• 15 · 05 · 2026
  B2B technical positioning

  The practice of making a deeply technical product explicable to a non-technical buyer without losing what makes it technical.
  Note
  →
• 05 · 04 · 2026
  The slower brand: what happens when you stop shouting

  An essay on volume, attention, and what is left of a B2B brand when it stops trying to win every week.
  Essay
  →
• 22 · 03 · 2026
  A short defense of the homepage that says one thing

  Notes on homepages: the hero headline as promise, and why a second CTA usually means you have not picked your reader yet.
  Notes
  →
• 11 · 02 · 2026
  Positioning is a subtraction problem

  On positioning by subtraction: the exercise that strips adjectives until only the ones that are really yours remain.
  Strategy
  →