Portfolio & CV · 2026

Eduardo
de la Espriella.

Marketing and brand strategy, as a practice.

Currently Marketing Team Lead, Outsight

Based Paris, Île-de-France

Available Select projects, Q2 2026

Experience 11+ years · B2B & brand

B2B Marketing Manager with 11+ years helping Tech and SaaS companies turn complex products into clear positioning, qualified pipeline, and measurable revenue across Europe, Latin America, and the US. Currently leading global marketing for Outsight's SHIFT Spatial Intelligence Platform, at the intersection of AI, SaaS, and industrial use cases for airports, smart cities, logistics, and retail.

Selected work↓ Full CV↓

§ 01 · Work

Selected projects,
loosely ordered
by what keeps returning.

01

Outsight · Spatial AI

B2B, Demand Gen, Content

2023 —
02

Story Jar · Agency

Co-founder, 11+ clients

2019 — 2022
03

Fausto Salazar S.A.

E-commerce, Digital Transformation

2022 — 2024
04

CEMEX · Regional

Communications, Social

2013 — 2016
05

Eddie Espriella · Consulting

Digital, Content, CRM

Ongoing

§ 02 · CV

The full record.

Experience

Sept 2023 —

Outsight · Paris Current

2 years 8 months · Three progressive roles

Jan 2025 —

Marketing Team Lead

Lead global B2B marketing for Outsight's SHIFT Spatial Intelligence Platform across airports, smart cities, logistics, and retail. Own positioning, demand generation, events, and marketing operations. Built ICP frameworks and vertical playbooks. Developed an internal automation tool that cut content creation time by 40% and improved overall marketing & sales productivity by 25%. Coordinate 10+ global trade shows annually. Report directly to the President & Co-Founder.

Mar 2024 — Jan 2025

Marketing Specialist

Owned full-stack marketing execution for Outsight's spatial intelligence solutions. Planned and optimized PPC on Google & LinkedIn Ads, managed the Webflow site and blog for SEO and lead gen, produced 3–4 thought leadership articles per month, and helped position Outsight as a top-3 LiDAR pioneer.

Sept 2023 — Feb 2024

Content Marketing Specialist

Established Outsight's thought leadership in spatial intelligence. Authored 15+ technical articles and use cases, collaborated with engineers and product managers to translate complex concepts, and coordinated PR releases that expanded media relationships across airport, mobility, and smart city ecosystems.

Aug 2022 — Jul 2024

Digital Marketing Consultant

Fausto Salazar S.A. · Panama

Led full digital transformation for a legacy retail brand. Built e-commerce from scratch, reaching first-quarter online sales and sustaining 34% average quarterly growth over two years. Grew organic traffic 60%, reduced bounce rate 20%, lifted overall sales 30%, and improved marketing ROI 20% through A/B testing and analytics.

May 2019 — Oct 2022

Digital Marketing Director & Co-Founder

Story Jar · Panama

Co-founded and scaled a digital marketing agency serving 11+ clients across legal, retail, beverage, healthcare, and logistics. Led strategy across social, search, email, and e-commerce. Boosted lead gen 25% and customer acquisition 30% on average, improved campaign ROI 20%, and led a team of five, raising output 35% through process and tooling improvements.

Jan 2019 —

Digital Marketing Consultant

Eddie Espriella · Panama / Paris

Independent consulting alongside agency and in-house roles. End-to-end digital projects spanning copywriting, photography, video, graphic design, e-commerce, and CRM/email automation for clients in Panama and France.

Dec 2013 — Sept 2016

Communications Assistant & Social Media Coordinator

CEMEX · Panama

Supported internal and external communications for regional operations of a global building materials company. Redesigned corporate site UI/UX, managed social channels (FB, IG, Twitter, LinkedIn), and coordinated events and publicity with CEMEX Global.

Earlier

Production & Communications

TOMA 4, Corporación La Prensa · Panama

Production internship in documentary and web series (TOMA 4, 2018–2019). New-business marketing strategy at Corporación La Prensa (2017).

Education

MSc · AI for Marketing StrategyEPITA × EM Normandie Business School · Paris

2022 — 2024
BA · Communication & Media StudiesUniversity of Louisville · USA

2013 — 2018
BA · Graphic DesignLoyola University New Orleans · USA

2012 — 2013
High School DiplomaBalboa Academy · Panama

2009 — 2012

Skills & Practice

B2B marketing Positioning Demand generation Marketing automation Campaign strategy Content marketing SEO / SEM PPC · Google & LinkedIn Email nurture Product marketing Sales enablement HubSpot Webflow Google Marketing Platform E-commerce Analytics AI for marketing Team leadership